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Top Chef made $37.75 million from advertisers last year, signs new sponsors

Top Chef earned $37.75 million in advertising last year, and another $16.1 million this year, and thus we know that more product sponsorships and sponsor-focused challenges are on their way. Advertising Age reports that product placement works: Top Chef 4 “posted high brand recall for sponsors such as Toyota (67% vs. the cable average of …

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Toby Young replaces Ted Allen as judge for Top Chef New York, which will have 17 contestants

When Top Chef 5 debuts in November, it will have a new fourth judge: Toby Young, who replaces Ted Allen on the panel, which still includes Tom Colicchio, Gail Simmons, and host Padma Lakshmi. British journalist and food critic Young is the author of How to Lose Friends and Alienate People, which Bravo’s press release …

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