Product placement increased by 30 percent last year; Contender had 7,514 product appearances; Idol 3,497; EMHE 3,318
Back when we were young and innocent, Jeff Probst would hold up a bag of Doritos and offer them as a reward, and we’d laugh and think to ourselves, “Silly Jeff, you’re whoring Doritos.” That was then. Last year, there was a 30 percent increase in product placement and appearances on network prime-time TV, to …