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Amazon is being intentionally mysterious about Heidi Klum and Tim Gunn’s new show, Making The Cut

Amazon is being intentionally mysterious about Heidi Klum and Tim Gunn’s new show, Making The Cut
Heidi Klum and Tim Gunn kissing in front of the Eiffel Tower, the location of Making the Cut's first runway show. (Photo by Amazon Studios)

Heidi Klum and Tim Gunn left Project Runway to create a new fashion competition series for Amazon, and a few details about that series were released today, including its title.

The new show is called Making the Cut, and it filmed its first runway challenge yesterday, June 25, 2019, in Paris, in front of the Eiffel Tower. But what exactly the show is, well, that’s still a mystery, as are its judges.

Amazon describes the competition as “12 talented entrepreneurs and designers from around the globe who are competing to take their fledging brands to the next level in becoming the next big global phenomenon.”

The winner receives $1 million; the fashion on the show “will be shoppable on Amazon,” the company said. But we knew that already.

Amazon’s press release is frustrating opaque: it included this photo and lists five people as “judges and guest judges.” Who are the judges and who are the guests?

Carine Roitfeld, Joseph Altuzarra, Nicole Richie and Naomi Campbell
Carine Roitfeld, Joseph Altuzarra, Nicole Richie and Naomi Campbell, who are Making the Cut’s judges and/or guest judges and/or decoys. (Photo by Amazon Studios)

I asked Amazon and was told, “We’re not announcing how many episodes or which ones the judges do! Part of the fun surprise!”

That’s not the kind of strategy I enjoy, because I want to know all the things and don’t want to be teased endlessly, but I am also not a $936 billion company.

Also, honestly, I’m less enthusiastic about this show now that I’ve seen Bravo’s version of Project Runway, which was spectacular without Heidi and Tim.

Here are the details Amazon did provide about the four people who may or may not be judges all the time, because fun:

Naomi Campbell: One of the world’s most recognizable and in-demand supermodels and fashion icons, Naomi Campbell is also a businesswoman, philanthropist, activist and actress. She is also a contributing editor of British Vogue and is a consulting producer on Making The Cut. Follow Naomi on Twitter @NaomiCampbell and Instagram @Naomi.

Nicole Richie: Actress and Creative Director of House of Harlow 1960, a globally recognized international ready to wear fashion brand,  Nicole Richie is a modern-day style icon.  She is also a bestselling author, television personality and philanthropist. Follow Nicole on Twitter and Instagram @NicoleRichie.

Carine Roitfeld: Celebrated as one of the most influential figures in fashion, former EIC of Vogue Paris and the recipient of the 2019 CFDA Founder’s Award, Carine Roitfeld has transcended the boundaries of culture and style of the past three decades. Follow Carine on Instagram @CarineRoitfeld.

Joseph Altuzarra: Born and raised in Paris, the CFDA award winning designer and creative director of Altuzarra just celebrated 10 years at his name sake brand.  Altuzarra has become a wardrobe and red carpet staple for confident women around the world including Michelle Obama, Evan Rachel Wood, Nicole Kidman and Awkwafina.  Follow Joseph on Instagram @JosephAltuzarra and @Altuzarra.

As I previously reported, the show’s executive producer is Sara Rea, who was the showrunner of Project Runway during its time on Lifetime.

The press release also lists Page Feldman—a longtime Mark Burnett Productions producer who was the showrunner of on The Celebrtity Apprentice but recently started her own company—as an executive producer.

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.


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