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Bachelor viewer data: how they watch, what they think of Arie and the cast

After the premiere of The Bachelor season 22, I wondered why people watched even though its relationships usually fail. I had a theory, and so did many of you.

While we don’t have an empirical answer to that question—and undoubtedly, it’s different for each person—there is new data about viewers who watched the premiere.

Branded Research conducted a scientific study of 507 people who watched the season premiere, and sent me their findings. Here are some highlights of what they thought.

What viewers think about bachelor Arie Luyendyk Jr.:

  • 72.8 percent like Arie more than previous stars of The Bachelor
  • 69.3 percent thought Arie is extremely or very likable.

Why viewers think women go onto The Bachelor:

  1. fame (35.2 percent)
  2. true love (20.9 percent)
  3. money (17.7 percent)
  4. to escape from their real life (10.6 percent)
  5. to get free travel (8.1 percent)
  6. to make friends (7.5 percent)

Here’s a piece of data that may affect the way you read that list: 26.7 percent of those surveyed want to be on The Bachelor themselves.

How people watch 

Of those surveyed, 40.8 percent “never miss an episode,” Branded Research said. And here’s how they felt when they watched:

  • amused: 33.1 percent
  • excited: 14.4 percent
  • fascinated: 11.1 percent

Just about one-third watch alone (32.1 percent) and another third watch with a romantic partner (30.9 percent), while only 11.6 percent watch with friends.

And 77.8 percent of viewers do something else while watching, including eating (15.2 percent) and looking at the Internet or their phones (17.3 percent).

About the author

  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.

All reality blurred content is independently selected, including links to products or services. However, if you buy something after clicking an affiliate link, I may earn a commission, which helps support reality blurred. Learn more.

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