“Gordon is very much the face of our reality brand, and has been for a very long time,” Fox’s Dana Walden said at TCA on Aug. 8. She added, “He’s an iconic FOX personality. He’s got a big out of the box personality. His shows have done so well for us. There’s so much commitment from our viewers to Gordon, and we have a few different things in development with Gordon right now, and conceivably, you could see something new in the not too distant future.”
That “something new” is very likely a new restaurant makeover show that sounds a lot like Kitchen Nightmares, except with renovations and makeovers taking place in just 24 hours.
The show is now casting on the web site restaurantrenovate.com, which says the new show will film in September and describes it like this:
“Our world renowned Restaurateur has helped restore countless restaurants in the U.S. turning them into global successes. We are looking for all types of restaurants and owners that need our help. … In Just 24 hours, our expert will work to renovate and restore your restaurant getting it back on track!”
So who is that “renowned Restauranteur,” with a capital R and everything? As the web site Kitchen Nightmares Updates first noticed and published, the “Apply Now” button has a curious URL: thefwordcasting.com/renovation
The F Word, which aired this summer, is Gordon Ramsay’s latest Fox show, and its casting web site has a similar look and feel, although it actually has Ramsay’s picture and name on it.
A 24-hour renovation show for Gordon Ramsay
I can add another piece of evidence that Gordon Ramsay is the mysterious Restauranteur:
I cannot imagine them partnering with another chef for such a similar show.
Kitchen Nightmares Updates—which is an excellent resource and basically a massive fact-check for the claim that Kitchen Nightmares turned restaurants into “global successes” (spoiler: nope)—also notes that Ramsay recently said in an interview that he was working on a new show.
Ramsay told The New York Daily News, “The biggest demand over the last four years is for Kitchen Nightmares (to come back) and what I am putting together is a return of something magical.”
He also called his new show “Way, way, way better than ‘Kitchen Nightmares,’ but along those lines.”
The site Kitchen Nightmares Updates says that 56 of 77 restaurants featured on the show had closed. Perhaps the new show, which will spend even less time on its restaurant makeovers than Kitchen Nightmares did, will be more successful.