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This beer ad should become a reality series

This beer ad should become a reality series

This Heineken ad from the U.K.? It should be adapted into a reality series and broadcast in the U.S.

Watch:

Wonderful, right? I was prepared to hate several of the people based on the introduction, but their conversations and behavior softened me, as did their responses to one another.

And wouldn’t this make a great show? It’s essentially an ambush show, and has the dramatic, tense moment of the people watching their prerecorded statements. And there’s a perfect opportunity for product integration that doesn’t overtake the show’s contents.

But it also has the power to change minds and to actually start conversations. It’s also setting the pairs up for success: research shows that a single conversation can change someone’s mind—specifically that “Personal contact between in-group and out-group individuals of equivalent status can reduce perceived differences and thus improve intergroup relations.”

And if there’s anything the world needs right now, it’s more personal conversation, less reacting to generalizations. What about an episode with Trump and Hillary voters? Or Bernie and Hillary voters? Or rich people and people on welfare?

The ad, by the way, was produced by Publicis London, and AdWeek notes that Refinery 29 did something like this earlier this year. It works; people are interested. Who’s going to make it into a show?

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.

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