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Voice season 12 coaches revealed; Miley and Alicia are drawing more millennials

Voice season 12 coaches revealed; Miley and Alicia are drawing more millennials
Miley Cyrus and Alicia Keys at the NBCUniversal Upfront in New York City on May 16, 2016. (Photo by Paul Drinkwater/NBCUniversal)

The Voice has signed its coaches for spring, and new coach Alicia Keys will stay with the show next spring, for season 12, while Miley Cyrus will take the spring off but return in season 13. Gwen Stefani will return and take Miley’s seat this spring. Also, more millennials are watching.

While Miley is definitely returning next fall, the other three coaches have not been announced/locked in. Gwen Stefani was last on season nine, and appeared on two fall seasons, taking the spring off.

In the press release, NBC reality executive Paul Telegdy said, “We can’t wait to experience the unique chemistry and energy Gwen, Alicia, Blake and Adam will bring to season 12. With Miley returning for season 13, we’re truly ecstatic about the unmatched musical know-how and talent coming together in our coming seasons.”

Interestingly, this fall’s lineup of coaches has drawn more younger viewers—and let’s be honest, what mostly draws people to The Voice are not the contestants, but the coaches and their interaction with the contestants.

The rest of the press release is mostly bios of the four current and one returning coach, but at the end, NBC points out that the show is still TV’s number-one reality show in 18 to 49, and is currently doing better in the ratings that it did last year. It’s “averaged a 4.2 rating in adults 18-49 and 14.7 million viewers overall,”and that includes “‘live plus same day’ gains of +3% in adult 18-49 rating and +21% among millennial viewers (2.3 vs. 1.9 in adults 18-34, L+SD).”

In other words, the addition of Miley Cyrus and Alicia Keys appears to have grown the show’s audience of 18 to 34 year olds by a huge 21 percent compared to last spring, when the non-Adam Levine and Blake Shelton chairs were filled by Pharrell Williams and Christina Aguilera.

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.


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