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Trailer, businesses for The Profit’s fourth season released

Trailer, businesses for The Profit’s fourth season released
Marcus Lemonis in a promotional image for The Profit season four. (Photo by CNBC)

CNBC has released information about season four of The Profit, which debuts later this month, including the businesses Marcus Lemonis will visit. The network has also released a trailer, though there is no word yet when the spin-off, The Partner, will debut.

There isn’t much geographic diversity in the businesses this season: only three are outside of the New York and Los Angeles areas, and five are in the LA area.

The list, in alphabetical order (airdates have not yet been established):

  1. Bowery Kitchen Supplies, New York
  2. DiLascia, Los Angeles
  3. Farrell’s Ice Cream Parlour Restaurants, Orange County, Calif.
  4. Flex Watches, Los Angeles
  5. Honest Foods Catering, Chicago
  6. Murchison-Hume, Los Angeles
  7. Pacific Hospitality Design, Inc., Los Angeles
  8. Pollos Al Carbon Los Gemelos, Inc., Port Chester, New York
  9. Susana Monaco, New York
  10. Tea2Go, Dallas
  11. The Soup Market, Milwaukee

The Profit season four trailer

The new season debuts Aug. 23, with the show airing in its usual Tuesday at 10 p.m. ET timeslot.

The trailer, below, feels more tautly edited than usual, and promises “bigger drama” and “bigger conflicts,” with one person saying, “I’m not going to talk about it on camera.”

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