Skip to Content

Trailer, businesses for The Profit’s fourth season released

Trailer, businesses for The Profit’s fourth season released
Marcus Lemonis in a promotional image for The Profit season four. (Photo by CNBC)

CNBC has released information about season four of The Profit, which debuts later this month, including the businesses Marcus Lemonis will visit. The network has also released a trailer, though there is no word yet when the spin-off, The Partner, will debut.

There isn’t much geographic diversity in the businesses this season: only three are outside of the New York and Los Angeles areas, and five are in the LA area.

The list, in alphabetical order (airdates have not yet been established):

  1. Bowery Kitchen Supplies, New York
  2. DiLascia, Los Angeles
  3. Farrell’s Ice Cream Parlour Restaurants, Orange County, Calif.
  4. Flex Watches, Los Angeles
  5. Honest Foods Catering, Chicago
  6. Murchison-Hume, Los Angeles
  7. Pacific Hospitality Design, Inc., Los Angeles
  8. Pollos Al Carbon Los Gemelos, Inc., Port Chester, New York
  9. Susana Monaco, New York
  10. Tea2Go, Dallas
  11. The Soup Market, Milwaukee

The Profit season four trailer

The new season debuts Aug. 23, with the show airing in its usual Tuesday at 10 p.m. ET timeslot.

The trailer, below, feels more tautly edited than usual, and promises “bigger drama” and “bigger conflicts,” with one person saying, “I’m not going to talk about it on camera.”

All reality blurred content is independently selected, including links to products or services. However, if you buy something after clicking an affiliate link, I may earn a commission, which helps support reality blurred. Learn more.

More great stories

About the author

  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.

Discussion

I value our community at reality blurred, which connects people through open and thoughtful conversations about the TV we’re watching and the stories about it.

Comment rules: My goal is for us to be able to share our perspectives and exchange ideas in a welcoming, supportive space. That’s why I’ve created these rules for commenting here. By commenting below, you confirm that you’ve read and agree to them.

Happy discussing!