The first promo for Arnold Schwarzenegger’s Celebrity Apprentice does not have any footage from the actual show, which filmed last spring, but it does turn Arnold Schwarzenegger back into a version of a machine, just like in his iconic role as the Terminator.
The “Let’s Get Down to Business” promo says “we’re building a new boss” while Arnold is assembled from parts by robots. It’s a clever nod to his most-well known role and acknowledges that he’s the new host, replacing that guy running for president.
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Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.
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