Former RuPaul’s Drag Race contestants Trixie Mattel and Katya Zamolodchikova have a new web series, called “UNHhhh,” and in their second episode, they give advice to future queens to appear on the show.
But what they have to say is excellent advice for all reality stars—past, present, and future.
Both Trixie and Katya are credible experts because they’ve appeared on the Logo show, and demonstrate their credentials by each saying “don’t take it personal.” (All reality stars are required, contractually, to never use the correct adverb form “personally.”)
Some of their advice is actually good for everyone, like to take the window seat on an airplane and, as Trixie says, “wear the cath” to prevent having to use the bathroom.
But seriously, here are things people appearing on reality TV shows should do:
Trixie and Katya’s advice
- “You have to be on social media every single day,” Trixie said, and Katya added, “You have to learn to like it. You’re not going to do it if you don’t like it, so learn to like it.” Yes, social media is where it’s at for self promotion and interaction with fans. That said:
- “Don’t respond to negativity online. Don’t read anything about yourself,” Trixie said. She admitted her own hypocrisy though: “I read about myself everyday, but I can say don’t.” This is great advice for everyone, but especially people whose every decision and word is about to be scrutinized by people who only know the edited version and think that tells the first story.
- Trixie suggested “branding yourself,” and Katya added, “find a nice shaped box and tape yourself inside of it.” An identity is important for everyone: How do you want people to think of you? Some of this isn’t up to you, it’s up to the version of you that the editors present, but what you do on social media and elsewhere can create a counter-narrative that takes over once the show concludes.
- And as part of that: “You should already have merchandise out now,” Trixie said. In other words, be prepared to capitalize on your fame, whatever that means. For some people, it might actually mean just settling back into life, but those who want to sell things, be ready. (Shark Tank companies—even ones who don’t get a deal—have to be prepared for their web sites to handle a ton of traffic and orders, for example.)
- “Leak your nudes showing your tattoos and your face, and tell people it was a violation.” This, of course, is the Kardashian school of publicity, which may work for some people. But Kardashians and others, though, may want to consider this:
- “If you’re a terrible person, try to fix that right away,” Katya said. “Delete everything so you’re a blank slate.” At the very least, it’s not a bad idea to look back at what you may have done and to make amends for things that were stupid.
- And finally: “Be prepared for everything and anything,” Katya suggested. Yes. Sudden fame can change someone’s life, for better and worse. Being prepared for the waves that are coming will help make sure you don’t get knocked on your ass and/or wake up forgetting who you are.
Watch Trixie and Katya discuss this and more: