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Celebrity Apprentice’s new cast, location, and logo

Celebrity Apprentice’s new cast, location, and logo

NBC has announced the 16 people competing on The Celebrity Apprentice 8, and also announced the pool of people who will serve as Arnold Schwarzenegger’s advisers. They also released some general details about the season’s location and challenges, and the show’s new logo.

The cast includes, as usual, several people who are well-known to reality TV shows, including Laila Ali, Carnie Wilson, Snooki, and Carson Kressly. There are also two Real Housewives: Kyle Richards and Porsha Williams.

The show will be filmed starting Monday in Silicon Beach, an area in the west part of Los Angeles where many tech companies have offices or are headquartered.

Replacing Trump Tower will be a “new state-of-the-art headquarters,” and challenges will be “business-driven tasks more focused than ever on technology and innovation, testing their ability to work together as a team while raising money and awareness for their favorite causes.”

The logo retains the same “The Apprentice” font and changes “celebrity” to a typeface that doesn’t quite match. Instead of an illustration of Arnold, the word “Schwarzenegger” appears over the top of the logo. It feels both striking and, probably because of the word “celebrity,” a little awkward.

Celebrity Apprentice advisers and cast

Arnold Schwarzenegger’s advisers—who will presumably rotate throughout the season—are, according to NBC’s press release:

  • Warren Buffett: “investment guru”; “one of the most successful businessmen in the world”
  • Steve Ballmer: “former Microsoft CEO and Los Angeles Clippers owner”
  • Tyra Banks: “a supermodel, actress, TV host, producer, accomplished businesswoman and CEO of  the Tyra Banks Company and cosmetics brand, TYRA Beauty”
  • Jessica Alba: “actress, author and entrepreneur”; “the founder and chief creative officer of the Honest Company and Honest Beauty”
  • Patrick Knapp Schwarzenegger: “Schwarzenegger’s trusted confidante and nephew, prominent entertainment attorney”

The full cast and NBC’s descriptions of their accomplishments:

  • Laila Ali — the retired four-time boxing world champion and two-time hall of famer, TV host, author, health and wellness expert and daughter of boxing legend Muhammad Ali
  • Brooke Burke-Charvet — actress, host, entrepreneur, fitness expert and CEO of
  • Eric Dickerson — Pro Football Hall of Fame running back who played for the Los Angeles Rams, Indianapolis Colts, Los Angeles Raiders and Atlanta Falcons
  • Boy George — Grammy Award-winning singer, songwriter, lead vocalist for the pop band Culture Club, international DJ and a coach on the U.K. version of “The Voice,” as well as a top fashion designer and photographer
  • Matt Iseman — “American Ninja Warrior” host, comedian, actor and licensed physician
  • Carrie Keagan — Actress, producer, writer, entrepreneur and the former host of VH1’s Emmy Award-winning live morning talk show “Big Morning Buzz Live with Carrie Keagan”
  • Carson Kressley — Emmy Award-winning television star, celebrity stylist, author and fashion designer, as well as a successful horse show exhibitor who owns saddlebred horses
  • Lisa Leslie — Naismith Hall of Famer, four-time Olympic gold medalist and WNBA champion who earned an MBA
  • Jon Lovitz — comedian, film and television star and former “Saturday Night Live” cast member
  • Vince Neil — lead vocalist for the heavy metal band Mötley Crüe as well as eclectic businessman with interests in liquor, bars, restaurants, tattoo parlors along with clothing and retail
  • Nicole “Snooki” Polizzi — Reality television star and New York Times bestselling author
  • Kyle Richards — actress and star of ‘The Real Housewives of Beverly Hills” is a philanthropist who owns an innovative boutique concept in Beverly Hills
  • Chael Sonnen — former UFC standout and mixed martial artist
  • Porsha Williams — Co-host of nationally syndicated Dish Nation, star of “The Real Housewives of Atlanta,” entrepreneur.
  • Ricky Williams — Heisman Trophy winner for the University of Texas, 2015 College Football Hall of Fame inductee and ESPN sports analyst who was a running back for the Miami Dolphins, New Orleans Saints and Baltimore Ravens
  • Carnie Wilson — singer, television host and member of the pop music group Wilson Phillips.

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.


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