I Am Cait lost half its viewers

Caitlyn Jenner drew huge numbers of viewers for the first episode of her E! series I Am Cait, but more than half of them did not return for its second episode on Sunday.

In live plus same day viewers, 2.7 million watched the premiere, and 1.3 million watched episode two. The Hollywood Reporter notes that “1.3 million viewers is lower than any episode of Keeping With the Kardashians has ever pulled among live-plus-same day showings.”

Of course, some people may still watch on their DVRs. Last week, E! announced that the premiere had 7.7 million viewers over three days “across its four airings on July 26.” In other words, between repeats and DVRs, almost three times as many people ended up watching.

It’s likely some people–including me!–didn’t watch live this week but will watch later on DVR. And it’s also possible that curiosity led a lot of people to watch the first episode but wasn’t enough to get them to return, even though the show was outstanding.