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NBC finally fires Donald Trump over his racist pandering

NBC finally fires Donald Trump over his racist pandering
Donald Trump on The Celebrity Apprentice 6's live finale (Photo by Virginia Sherwood/NBC)

The Celebrity Apprentice star Donald Trump has been actually fired by NBC for his racist pandering. While there will be no more Apprentice with Trump, the show will go on. Earlier, Univision also effectively fired him by cancelling the Trump-owned Miss USA pageant.

Specifically, he was dumped over his comments calling Mexican immigrants “rapists” during his announcement that he’s running for president. He said, in part, that Mexico is “sending people that have lots of problems, and they’re bringing those problems with us. They are bringing drugs. They’re bringing crime. They’re rapists. And some, I assume, are good people.”

Trump was already going to be excluded from the show, should he happen to still be running for attention when it filmed, but that’s been a possibility for years, ever since he last pulled this stunt. This is different and, in its announcement, NBC is quote serious:

NBC Statement Regarding Donald Trump

At NBC, respect and dignity for all people are cornerstones of our values.

Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.

To that end, the annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC.

In addition, as Mr. Trump has already indicated, he will not be participating in “The Apprentice” on NBC.

“Celebrity Apprentice” is licensed from Mark Burnett’s United Artists Media Group and that relationship will continue.

Update: Here’s Donald Trump’s response:

“As of today, Donald J. Trump is no longer affiliated with NBC. Mr. Trump stands by his statements on illegal immigration, which are accurate. NBC is weak, and like everybody else is trying to be politically correct— that is why our country is in serious trouble.

We must have strong borders and not let illegal immigrants enter the United States. As has been stated continuously in the press, people are pouring across our borders unabated. Public reports routinely state great amounts of crime are being committed by illegal immigrants. This must be stopped and it must be stopped now. Long ago I told NBC that I would not being doing The Apprentice because I am running for President in order to Make our Country Great Again.

If NBC is so weak and so foolish to not understand the serious illegal immigration problem in the United States, coupled with the horrendous and unfair trade deals we are making with Mexico, then their contract violating closure of Miss Universe/Miss USA will be determined in court. Furthermore, they will stand behind lying Brian Williams, but won’t stand behind people that tell it like it is, as unpleasant as that may be.”

Second update: While it’s unclear exactly what the contractual relationship between Trump, Mark Burnett, and NBC is, what is clear is that The Celebrity Apprentice is a series licensed by NBC from United Artists Media Group. Here’s how NBC described the relationship earlier this year in a press release:

“‘The Celebrity Apprentice’ is produced by United Artists Media Group (a joint venture among MGM, Mark Burnett, Roma Downey and Hearst Entertainment), in association with Trump Productions. Mark Burnett, Donald Trump, Page Feldman and Eric Van Wagenen are executive producers.”
In other words, it is not Trump’s show. The “in association with” part sounds like it’d be dropped, if and when the series returns.

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.

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