In an open letter to the show’s fans, the producers of ABC’s The Quest have launched a campaign to save the show from cancellation. After citing campaigns from shows such as Chuck and Firefly where fans sent things to the network, the producers write:
“All of these ideas certainly have merit and substance but we feel perhaps the most useful and heroic way to bring awareness to the show is to put forth a campaign that stresses the true essence of what the show and its fans truly stand for…being a hero.”
They’ve settled on what they call “Project Hero,” a three-week campaign concluding Oct. 23, which they call a “Day of Heroes,” “dedicated to encouarging everyone to achieve one act of heroism, no matter how big or how small.”
While it culminates in a day of tweeting and hashtagging, which will obviously show some collective support for the show that’s designed to bring attention to decision-makers, it’s a relatively low-key campaign with a significant altruistic component. Perhaps that’s not a surprise, though, coming from producers who created a show that had no cash prize, just the opportunity for the cast to live out their dreams as heroes in a fictional story.