Andy DehnartIn an open letter to the show’s fans, the producers of ABC’s The Quest have launched a campaign to save the show from cancellation. After citing campaigns from shows such as Chuck and Firefly where fans sent things to the network, the producers write:
“All of these ideas certainly have merit and substance but we feel perhaps the most useful and heroic way to bring awareness to the show is to put forth a campaign that stresses the true essence of what the show and its fans truly stand for…being a hero.”
They’ve settled on what they call “Project Hero,” a three-week campaign concluding Oct. 23, which they call a “Day of Heroes,” “dedicated to encouarging everyone to achieve one act of heroism, no matter how big or how small.”
On that day, they’re asking people to “tweet your act of heroism, whether it’s shown in a story, a video, a picture, artwork or otherwise” and hashtag it #ContinueTheQuest and #BeAHero.
While it culminates in a day of tweeting and hashtagging, which will obviously show some collective support for the show that’s designed to bring attention to decision-makers, it’s a relatively low-key campaign with a significant altruistic component. Perhaps that’s not a surprise, though, coming from producers who created a show that had no cash prize, just the opportunity for the cast to live out their dreams as heroes in a fictional story.