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What Bethenny now thinks of Bravo and The Apprentice: Martha Stewart

Former Bravo star Bethenny Frankel is usually very open with her life, now including about how she views the network that made her truly famous (as a publicity tool) and the show that brought her to the public’s attention (a job interview for a job she truly wanted).

Speaking to reporters to promote her upcoming daytime talk show, Bethenny referred to to the time between the test run of her talk show last summer and the full-scale launch this year, and said, “I knew I’d be off the air for a year, and I was thinking, oh, I’m going to just fade into obscurity. So how am I staying on TV? Because I was going to do something with Bravo just to kind of stay relevant.”

It’s not clear what she would have done, but it’s interesting to hear her so directly acknowledge what was increasingly clear on her show, which was that it was a promotional vehicle.

Perhaps more surprisingly, Bethenny talks about being a finalist on The Apprentice: Martha Stewart, and said, “I really did want that job. That was a job for $250,000. I was flat broke, and I just wanted to be Martha Stewarts’ successor. I said she democratized style. I wanted to democratized health. And I just wanted the job.”

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.

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