American Idol‘s 13th season has added two more executive producers: the producing team known as Den Of Thieves, Jesse Ignjatovic and Evan Prager. Most recently, they produced Bravo’s short-lived Start-Ups: Silicon Valley. That’s great news for the Fox series.
Den of Thieves was hired by 19 Entertainment, which co-produces Idol with FremantleMedia North America, which recently hired Swedish Idol producer Per Blankens. Deadline explains the arrangement: “Under Fox’s agreement with FremantleMedia North America and 19 Entertainment, each of the two producing companies appoints an executive producer who oversee the series in tandem. Their most recent choices were longtime EPs Nigel Lythgoe (19 Entertainment) and Ken Warwick (FMNA), who both recently exited the show.”
The Bravo show was somewhat of a typical Bravo docudrama in terms of its attention-whore cast and set-up conversations, except it had such low ratings that its last episodes were burned off outside prime-time. But: it had very strong production values–and in particular, it used music extremely well. It didn’t use typical, familiar songs, and paired that music with striking visuals.
American Idol needs both: better music and better visuals. So, Den of Thieves is a great choice–though as Deadline points out, they are expected to focus on the live shows, since they’re best known for producing live shows such as the MTV Movie Awards and MTV Video Music Awards, both of which can be far more relevant and engaging live spectacles than Idol.
In other words, we might be soon getting a far more watchable version of American Idol.