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Celebrity Apprentice’s great preview mostly ignores Trump, who NBC defends

NBC has released a new promo for The Celebrity Apprentice‘s new season, which features returning cast members. In the well-produced trailer, they’re hilariously self-deprecating in a parody of another familiar kind of advertisement. The subsequent clips of the show back up what the cast told TV critics today: that the competition and personality clashes are even more dramatic than before.

Despite the image in the video below, almost absent, however, is Donald Trump, who doesn’t even appear until a minute in. That may seem strange, though as any viewer knows, the real drama of the show has very little to do with him. And also, there’s that whole thing about how unhinged he’s become.

In the face of continuing criticism that NBC is enabling his lunacy and giving him a platform, never mind cash, NBC chair Bob Greenblatt addressed that with TV critics in Pasadena on Sunday:

“I don’t really know the answer to it. We live in this country where you can sort of say anything you want as long as you’re not harming other people. And he’s got a political belief system. And we talk to him all the time. But I really don’t think that what he’s doing kind of in his personal life is going to corrupt what is happening on the show. That said, if he sort of becomes somehow hurtful or says things or does things that cross a line, I guess we would figure out what to do about that.”

Pressed about whether Trump has already crossed a line, he said, “I don’t think so.” So, yes, there’s a line that’s further away than the ones Trump has already crossed.

Greenblatt also said, and I don’t think he was joking because this is actually true, “We talked him out of running for president. Wasn’t that good enough?”

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.


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