This fall’s Dancing with the Stars all-star season wasn’t a good idea, according to ABC parent Disney’s CFO, because it featured winners and other strong competitors instead of terrible, entertaining dancers.
“We thought it was a great idea,” Jay Rasulo said at a conference today, according to Deadline. “Turns out people didn’t want to see people who could dance. They wanted people who couldn’t dance. So it’s not easy to be a taste-master in programming a network.”
He said the finale “didn’t work out.” Ratings were down 27 percent compared to last year, though they increased by 50 percent from the previous week.