Despite lower-than-expected ratings, Fox’s music competition series were the top two money-making series on television last year.
In 2011, American Idol made $6.64 million per half hour, while X Factor made $5.55 million per half hour, according to a Forbes report that used estimates from Kantar Media. The only other reality show in the top 10 was Dancing with the Stars, which came in at number six and earned $2.72 million per half-hour.
Kantar’s head of research, Jon Swallen, said that advertisers “overpaid” for Simon Cowell’s show, which was expected to do better in the ratings than it did; advertisers buy most ads in advance.
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