Skip to Content

American Idol, X Factor made more money than any other shows last year

Despite lower-than-expected ratings, Fox’s music competition series were the top two money-making series on television last year.

In 2011, American Idol made $6.64 million per half hour, while X Factor made $5.55 million per half hour, according to a Forbes report that used estimates from Kantar Media. The only other reality show in the top 10 was Dancing with the Stars, which came in at number six and earned $2.72 million per half-hour.

Kantar’s head of research, Jon Swallen, said that advertisers “overpaid” for Simon Cowell’s show, which was expected to do better in the ratings than it did; advertisers buy most ads in advance.

About the author

  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.

All reality blurred content is independently selected, including links to products or services. However, if you buy something after clicking an affiliate link, I may earn a commission, which helps support reality blurred. Learn more.

More great stories