Skip to Content

Jillian Michaels calls her GoDaddy ad “tragic”; Joan Rivers says it’s her body

Departing The Biggest Loser trainer Jillian Michaels appeared in ads for GoDaddy that aired during the Super Bowl last night, as did Celebrity Apprentice winner Joan Rivers. Like most of the company’s ads that objectify women for absolutely no reason at all except to be edgy and drive traffic to its web site, the ads featured both women partially naked–and Joan Rivers insists that the body in the ad was her own, not a model’s.

Joan Rivers’ ad features her as the surprise ending, as she’s revealed by Jillian Michaels and Danica Patrick to be the latest “GoDaddy girl,” i.e. woman who’s willing to let the company pay them to show their body but pretend that it’s not just for titillation. After it aired, Joan insisted on Twitter, “Yes, yes, yes, it’s my body in the GoDaddy ad.” But Access Hollywood reported that “the spot that features the 77-year-old’s head on the body of 25-year-old actress/model Tabitha Taylor.”

The second ad has Jillian and Danica pretending to object to being objectified: “We are not doing it!” Jillian says, even as Danica reflects on all of the previous objectification she’s done. That scene, which also includes an appearance by an effeminate male stylist (because why reduce just women to stereotypes?), ends with them going to the set and people freaking out, because they appear to be naked. They do this reluctantly because they are “contractually obligated,” someone says.

The reveal, in the ad posted online, is also shown in Jillian posted a photo of that non-televised part to her Facebook page: she’s wearing part of the company’s logo to cover her body. Jillian marked that with the caption “tragic” and tagged it “notquittingmydayjob.”

All reality blurred content is independently selected, including links to products or services. However, if you buy something after clicking an affiliate link, I may earn a commission, which helps support reality blurred. Learn more.

More great stories

About the author

  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.


I value our community at reality blurred, which connects people through open and thoughtful conversations about the TV we’re watching and the stories about it.

Comment rules: My goal is for us to be able to share our perspectives and exchange ideas in a welcoming, supportive space. That’s why I’ve created these rules for commenting here. By commenting below, you confirm that you’ve read and agree to them.

Happy discussing!