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More rich people watch The Apprentice than any other show, except The Office, 30 Rock

The Apprentice isn’t really popular at all among most viewers, but it’s the third-most popular show among people who make more than $100,000 a year. Since this season focuses on people impacted by the recession, maybe we can extrapolate that rich people like to watch Donald Trump fire already fired people again? Or maybe they just like good television.

NBC’s “The Office and 30 Rock and reality vet The Apprentice rank as the season’s top-indexing programs among adults 18-49 living in homes with income exceeding $100,000, according to National Audience Demographics data from Nielsen,” Variety reports. The paper has data about how other reality shows did with that audience.

Last week’s penultimate episode of The Apprentice saw 56 percent more people 18 to 49, but TV By the Numbers says its rating is “still tiny,” and among all viewers, the show came in third place with just 4.1 million viewers.

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About the author

  • Andy Dehnart

    Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.

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