Skip to Content

Trump, producers say “depression” affected Celebrity Apprentice 2

The bad economy has affected even NBC reality competition The Celebrity Apprentice 2, which taped in the fall but airs starting in March.

“We are in a depression — not a recession — and people don’t like to think of ‘The Apprentice’ as a business show, but it is. You can’t do a show that relates so strongly to business without mentioning the state of the economy, which is terrible,” Trump told the New York Post. (Is he saying that “the state of the economy” is terrible, or that being forced to mention it on his reality show is terrible? Kind of hard to tell.)

Executive producer Eden Gaha told the paper that “[t]he belt-tightening that we’re seeing today was just beginning. I daresay that it would be even tougher now than it was in October, when we shot it. But, certainly, we were feeling the effects. They had to work twice as hard,” he said.

Gaha added that rich celebrities weren’t as willing to give money. “Many of the contestants came with a game plan and a Rolodex full of people they could call for help raising money. But what you’ll see is that, in some of these cases, people wouldn’t or couldn’t come through for them,” he said.

Recession Hits ‘Apprentice’ [New York Post]

All reality blurred content is independently selected, including links to products or services. However, if you buy something after clicking an affiliate link, I may earn a commission, which helps support reality blurred. Learn more.

More great stories

About the author

  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.


I value our community at reality blurred, which connects people through open and thoughtful conversations about the TV we’re watching and the stories about it.

Comment rules: My goal is for us to be able to share our perspectives and exchange ideas in a welcoming, supportive space. That’s why I’ve created these rules for commenting here, and by commenting, you agree that you’ve read and agree to them. Happy discussing!