ABC’s newest reality series True Beauty will give its 10 contestants the chance to compete for cash and a spot in People’s 100 Most Beautiful People issue, but the contestants won’t know they’re also being judged on their “inner beauty” in addition to their external characteristics.

Its six female and four male “contestants assume they’re being judged solely on their outer appearance” but “are also being evaluated — unbeknownst to them — for their INNER beauty as well when they’re put through scenarios and situations that require them to make moral decisions,” according to an ABC press release.

Following the standard formula, they’ll compete in two challenges per episode, but no one will know of the twist until “after someone is eliminated” when “the truth about the show be revealed to him/her, as they watch a video montage of their behavior captured by a hidden camera during the shoot.”

Tyra Banks and Ashton Kutcher executive produce the new series (as does Denise Cramsey), which will be paired with The Bachelor and air Monday nights at 10 (The Bachelor will move to 8 p.m.). Vanessa Minnillo hosts and judges along with Cheryl Tiegs and Nol Marin.