A tabloid newspaper claims that it has unearthed Bravo’s secret plans for a Project Runway clone, but the cable network actually announced the series, Fashion House, in a press release three months ago.
Today, the New York Post claims that the news that Bravo will air Fashion House is “official,” after “Page Six first broke the unconfirmed news of a ‘Runway’ clone — tentatively titled ‘Fashion House’ — last Friday when it found casting-call information for the show on the classified-ad site Craigslist.” Friday’s Page Six item cited “TV insiders” and a Craigslist ad for its story about a “stealth ‘Runway’ clone.”
The definition of breaking news, never mind “stealth,” is apparently meaningless to the Post, considering that Bravo itself announced the series in July, and even obliquely admitted that the show was filling the void left by Project Runway. Here’s how the network described the show, which is being imported from the UK and is now casting, in its July 20 press release:
“Fashion House” (wt), a creative competition program based on the British format of the same name, replicates the workings of the fashion business through a fashion house. Teams of designers will live together and work to create not just a single item of clothing but an entire, cohesive line. These collections are created on deadline and are presented to commercial buyers with the opportunity of having the designers’ line mass marketed.
In other words, this is only news to someone who can’t do a simple Google search, but who has time to do that when they can be writing stories taking credit for revealing already previously released information? And it’s not as if the Post’s coverage offers some kind of original analysis.
In July, I wrote that the new show’s “similarity to Runway is so clear that the description actively works to distance itself from its predecessor, but also ends up criticizing and devaluing the format (‘not just a single item of clothing’) of the show that essentially defined the network.” Other media outlets similarly covered and analyzed the announcement, too; Entertainment Weekly wrote that the new show “seems poised to fill the fashion void that will exist after Runway exits.”