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Posts from: October 2008

Top Chef made $37.75 million from advertisers last year, signs new sponsors

Top Chef earned $37.75 million in advertising last year, and another $16.1 million this year, and thus we know that more product sponsorships and sponsor-focused challenges are on their way. Advertising Age reports that product placement works: Top Chef 4 “posted high brand recall for sponsors such as Toyota (67% vs. the cable average of …

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Bravo and Oxygen’s Lauren Zalaznick: “I’ve got no budget, no stars, but I’ve got to win”

In its Sunday edition, The New York Times Magazine profiles Lauren Zalaznick, the NBC Universal executive who runs Bravo, Oxygen, and other things, and declares that “what she’s producing isn’t rampant consumerism on display to be emulated or mocked, or both — it’s a form of social anthropology, a cultural text as worthy of analysis …

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Ace, Dan voted off Survivor Gabon

Survivor Gabon aired its first double-elimination episode last night, forcing both the perennially lame Fang and strong Kota to vote someone off. Gone were Kota’s Dan Kay and Fang’s Ace Gordon. I liked both Dan and Ace pre-season, although Dan quickly crumbled even during the first episode, and Ace played up his evil persona way …

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Celebrity Sew Off , Fashion House, Fashionality, Double Exposure are Bravo’s new fashion shows

Bravo is dealing with the presumed loss of Project Runway by ordering four–yes, four–new fashion-themed reality series, none of which are Fashion House, the Project Runway-like clone that Bravo announced this summer, even if some people have been sensationalizing its existence recently. The Fashion Show (a working title, thankfully) is an American Idol-like competition for …

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