Cable networks’ attempts to clone dance competition reality shows such as Dancing with the Stars and So You Think You Can Dance have actually been successful: MTV’s Randy Jackson Presents: America’s Best Dance Crew and Lifetime’s new Your Momma Don’t Dance are both performing well in the ratings.
Randy Jackson’s show “has become cable’s top Thursday night program among viewers 12-34,” Mediaweek reports. MTV VP Tony DiSanto says that the group-based approach is key. “The idea of people working together to make a greater whole is intrinsic to youth culture now,” he said.
Friday’s debut of Lifetime’s dance competition was watched by 1.6 million people, and gave the network “double-digit growth among the network’s key demos,” according to a press release. That’s about the same number of viewers who watched Carson Kressley’s How to Look Good Naked, which was Lifetime’s highest-rated reality show debut ever.
These cable shows–which will soon be joined by Bravo’s Step It Up and Dance–all have formats specific to their network’s viewers. “Executives from all three cable nets said finding a dance show concept that fit their specific brands played a key role in the development process,” according to Mediaweek.
Lifetime Television’s “Your Mama Don’t Dance” Kicks Up Ratings Heels… [Lifetime]