Michael Hirschorn, the man responsible for developing many of VH1’s recent hits that have given the network its new identity, is leaving, but he will be creating his own production company that will produce reality shows for VH1 and other networks.
The executive vice president “will develop shows initially for that channel and others owned by MTV Networks, including MTV, CMT, and Logo,” and his deal with VH1 “will allow him to retain his close relationship with MTV Networks; he plans to keep his office in the company’s headquarters building,” The New York Times reports.
MTV executive Brian Graden told the paper, “Michael is a really restless creative spirit. I would have loved to have him stay. But I thought if I could find any way he could keep working with us it would be great.”
Hirschorn said that his new company, Ish, will not limit itself to VH1. “We’ll be aiming at bigger networks,” he said. He also noted that the celebrity reality format he helped define isn’t going away. “These shows are working more and more. The numbers keep growing,” he said.