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Sarah Jessica Parker, Magical Elves producing artist competition; Tyra Banks creating fashion magazine assistant competition

The producers of Project Runway and America’s Next Top Model are creating new shows for their respective networks.

Project Runway producers Magical Elves and Sarah Jessica Parker’s production company will produce a competition for artists. It “would pit a dozen aspiring artists against one another, following the group as they attempt to produce various kinds of artwork — from painting and photography to sculpting and industrial design. Pieces would be rated by a panel of judges, as well as by the contestants themselves,” Variety reports. Producers will pitch it to networks starting next week.

Magical Elves “had been developing their own art project with former Miramax Television exec Eli Holzman for some time when they hooked up with Parker and her partner, Alison Benson,” who “had been developing their own take on the art world as well,” the paper says. “Parker will mostly stay behind the scenes as an exec producer on the art show, though it’s possible she could pop up on camera if it makes sense creatively.”

Cutforth said, “Art is a much more inclusive world than people think. We really feel there’s a way to show people how much they care about art in the same way ‘Runway’ showed people how much they care about clothes. That accessibility is why we think the show can work.”

Meanwhile, The CW “has greenlighted an untitled fashion magazine reality series” that will be a competition between assistants.” It “has received an eight-episode order and will begin production in April for a launch in late spring or summer,” according to The Hollywood Reporter.

The show followed a similar development track involving former Miramax executive Holzman, who “came up the initial idea for the new series and pitched it to the CW. The network in turn suggested a collaboration with [Tyra] Banks and [Ken] Mok in mounting the production because of Banks’ background as a supermodel and the duo’s experience in the fashion reality genre with ‘Top Model,'” the paper says. They “are in negotiation with a leading fashion magazine to host the contestants. The magazine’s editors are expected to appear on the series and help judge the challenges.”

Parker to produce art-world ‘Runway’ [Variety]
CW fashions a Banks shot [Hollywood Reporter]

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