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Flavor of Love 2

Flavor of Love 2 finale watched by 7.5 million, and more viewers 18-49 than any other cable show in history

by Andy Dehnart 18 Oct. 2006 | 7:57 am

Flavor of Love 2‘s finale Sunday was watched by 7.5 million viewers, more than any other VH1 show in the network’s history. That’s 27 percent more than watched the first season finale, and “more than [double] the season-two premiere.”

More significantly, it might just be the most popular show ever among viewers 18 to 49 on cable. A total of 4.9 million viewers that age watched, which makes it “the most-watched episode of an original basic-cable series among 18- to 49-year-olds — possibly ever,” according to Variety. It “now outranks episodes of original cable series among adults 18-49 on FX, MTV, TBS, TNT, USA and all other” cable networks.

That number was even higher for African-American viewers; “one out of every three black viewers watching TV on Sunday night was tuned into VH1,” Variety reports. Interestingly, the 4.9 million ages 18 to 49 means a rather large number, 2.6 million viewers, were under 18 (more likely) or over 50 (less likely).

MTV Networks president Brian Graden attributed the success in part to the fact that the show has buzzworthy moments, like the premiere episode which featured the floor-crapping incident, which reach a lot of people online. “In the world of digital distribution, we’re living in a forward-it-to-a-friend age. Certain shows lend themselves to that notion, and ‘Flav’ is the perfect example,” he said.

‘Love’ rules at VH1 [Variety]

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about Andy Dehnart

Andy Dehnart’s writing and criticism about television, culture, and media has appeared on NPR and in Vulture, Pacific Standard, The Los Angeles Times, and other publications. He has covered reality television for more than 18 years, and created reality blurred in 2000.

A member of the Television Critics Association who serves on its board of directors, Andy, 41, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. Learn more about reality blurred and Andy.

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reality blurred is your guide to the world of reality TV and unscripted entertainment, with reality show reviews, news, and analysis. It was created in 2000 by Andy Dehnart. He's still writing and publishing it today.

reality blurred is regularly updated with highlights from the world of reality TV: news and analysis; behind-the-scenes reports; interviews with reality TV show cast members and producers; and recaps and reviews of these reality TV shows, including Survivor, Big Brother, The Great British Baking Show, Shark Tank, The Amazing Race, The Bachelor, Project Runway, Dancing with the Stars, Top Chef, and many more.

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