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Posts from: April 2006

Ford signs Kelly Clarkson, plans its own “dream car” reality show

Ford is extending its involvement in the reality TV business, in addition to its sponsorship of American Idol. First, the car manufacturer is changing its tagline (to “Bold Moves”) and has signed American Idol winner Kelly Clarkson to help pitch it. The Detroit News reports that the selection “drew praise from dealers and analysts” because …

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