With just under 6 million viewers, the finale of Flavor of Love last week “outperformed all the recent reality hits of sister network MTV including The Osbournes, Newlyweds and Laguna Beach.” That “more than doubles the ratings of VH1’s previous record-holder,”Variety reports.
The network worked to draw viewers by using the Internet. “Our approach as it relates to viral media is the exact opposite of NBC,” VH1 VP Michael Hirschorn said. Instead of bitching at web sites that used its content, they used those sites to draw viewers. “To make this kind of promotion work, you have to be able to lose control of the media. We got millions of impressions with those clips, in addition to the stuff we streamed on (the network’s broadband channel) VSpot.”
Flavor of Love was Flavor’s third show for VH1, and it will not be the last. Hirschorn said, “We definitely plan to continue being in the Flavor Flav business. We’re already working on his next job for the channel.”