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The Apprentice: Martha Stewart

Dawna is Martha’s Apprentice

by Andy Dehnart 22 Dec. 2005 | 7:53 am

Martha Stewart hired Dawna as her Apprentice on the one-hour finale of the show last night. Dawna will work, for $250,000 a year, as development director of Body + Soul magazine; that works well,s ince she already publishes her own magazine, Her Sports.

The finale’s live segments, particularly the end, made it perfectly clear that Martha Stewart a) is not at all comfortable in the Donald Trump role, and b) resented this entire process (which she previously admitted. She basically read Dawna’s name off a card in front of her, and the moment was so undramatic that it barely even registered with the audience or with Dawna and Bethenny. While asking the candidates questions before announcing her decision, Martha didn’t appear to be paying attention, instead focusing on the next question and often interrupting the person mid-sentence.

The Apprentice is clearly Donald Trump’s show, and now it’s going to stay that way.

Dawna Hired [Yahoo!]

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about Andy Dehnart

Andy Dehnart’s writing and criticism about television, culture, and media has appeared on NPR and in Vulture, Pacific Standard, The Los Angeles Times, and other publications. He has covered reality television for more than 18 years, and created reality blurred in 2000.

A member of the Television Critics Association who serves on its board of directors, Andy, 41, also directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. Learn more about reality blurred and Andy.

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