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Martha’s Apprentice moves to 9 p.m. on Wednesdays

How do you solve a problem like Martha? Move her to 9 p.m. ET. NBC is dealing with decreasing ratings by changing the show’s timeslot from 8 p.m. on Wednesdays to 9 p.m. on Wednesdays.

The move comes after Martha tied Tyra’s America’s Next Top Model on Wednesday, so as of next week, the shows will not compete with one another. Or as Defamer gracefully puts it, “Tyra Banks has grabbed a fistful of Martha Stewart’s blonde hair and told the ex-con lifestyle empress to get her gang of ass-kissing honkies off her Wednesday night turf.”

As a result of NBC’s brilliant move, Martha will now face much easier competiton: ABC’s Lost, the number three show in the country, which on Wednesday was watched by an average of 22.7 million people.

NBC Flips Apprentice: Martha and E-Ring [Mediaweek]
Martha Menaced By Pretty Anorexics [Defamer]

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.

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