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Only 7.7 million people watched Martha Stewart’s Apprentice

The fast overnight ratings are in, and they don’t have good news for Martha Stewart. Her Apprentice was watched by only 7.7 million viewers. That’s well under the 14 million Trump averaged for his third season.

The series also had only a 2.5 share among adults 18 to 49, which Media Life says is “shockingly low. … Many media people expected ‘Stewart’ to win her timeslot among 18-49s this season if not post stunning numbers. That looks like it may not happen after week one.”

Martha’s major competition was a Lost recap special on ABC, which was watched by 14.6 million people. An NBC spokesperson told Reuters, “The numbers are clearly not where we wanted them to be with the premiere. But the competitive landscape was an unusual one, and you’ve got to hang in there.”

Martha’s ‘The Apprentice’ lays an egg [Media Life Magazine]
Martha Stewart’s NBC show draws ho-hum ratings [Reuters]

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.

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