How you frame and/or spin something matters more than the actual data. The latest example comes courtesy UPN’s Britney and Kevin‘s third episode. First, the story from a UPN press release:
UPN’S “BRITNEY AND KEVIN: CHAOTIC” PLACES 2ND AND 3RD IN KEY WOMEN DEMOS
“BRITNEY AND KEVIN” Is Up Double Digits
Versus The Year-Ago Time Period
“BRITNEY AND KEVIN” Is Also Up Double Digits In Key Demos
Over Season Time- Period Average
12-34 (2.3/7) and third in Women 18-34 (2.3/6).
average by double digits:
+36% in Adults 18-34
+10% in Adults 18-49
+53% in Women 18-34
+14% in Women 18-49
average by double digits:
+25% in Adults 18-34
+44% in Women 18-34
+23% in Women 18-49
Source: NTI (5/31/05)
And here’s Media Life’s version:
Terrible tumble for tab-tease Britney
Third of viewers flee ‘Britney & Kevin: Chaotic’
…Last night the third episode of the show posted a 1.1 rating among viewers 18-49, according to Nielsen overnights. That’s a 26.6 percent drop from episode two’s 1.5 last week, and a 42.1 percent drop from the 1.9 rating the premiere earned two weeks ago.
