Trading Spaces lost 40 percent in a single season; Gen’s new Town Haul does well.
TLC’s rise to the top of the cable heap has left it to fall back down just as hard, and it has now officially fallen. After ditching Trading Spaces host Paige Davis last week, the network’s general manager resigned on Thursday. Variety notes that the whole network dropped “24% in overall viewers last year,” so it’s not hard to see why Roger Marmet exited the network. The Washington Post’s Lisa de Moraes reports that the network’s flagship show has crashed particularly hard: “In its glory days, ‘Trading Spaces’ averaged about 4 million viewers. But the show was a victim of its own success, as TLC cloned it and other networks jumped on the makeover bandwagon. In one season “Trading Spaces” fumbled about 40 percent of its peak audience. Since returning in October for its fifth season, ‘Trading Spaces’ has been averaging about 1.5 million viewers.” There is some good news, at least for TLC and for former Trading Spaces designer Genevieve Gorder. Her new whole-town makeover show Town Haul, which kicked off last week, was watched by “2.1 million viewers, more than doubling TLC’s prior-four-week average in the time slot and building on its ‘Trading Spaces’ lead-in,” the Post reported.
+ also: Paige Davis “came to represent everything about a modern homemaking era that is only now coming into the sharp focus of hindsight.”
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