universities see increased admissions after Fraternity Life, Sorority Life.
Both the University of California at Davis, and the University of Buffalo, hosts to Sorority Life, Fraternity Life and Sorority Life 2 respectively, had an increase in prospective students applying to the school after the shows aired. “MTV’s Fraternity Life may have helped the New York state University at Buffalo attract a record number of applications last fall,” the AP reports,” and “alumni called to say how good the campus looked.” Meanwhile, “[t]he University of California at Davis also saw a bump in applications after a season of Sorority Life was filmed there, but says it was deeply disappointed in how campus life was portrayed.” And that’s the subject of the AP’s reporting: whether or not colleges agree to let crews film on their campus. “For many budget-strapped colleges, reality TV is advertising they could never afford,” although they have to weight whether or not the publicity is worth the cost of a possible bad portrayal. Buffalo VP Dennis Black has the most rational response: “It wasn’t a Mom-and-apple-pie presentation. There was some reality to it.”
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