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40 million watched Apprentice finale; Kwame plans to start his own business.

40 million watched Apprentice finale; Kwame plans to start his own business.
On Thursday night, more than 40 million people were tuned in to The Apprentice‘s finale at one point. Overall, the show averaged 28 million viewers during its two hours, while 17.5 million people ages 18 to 49 watched, “a figure exceeded this season only by” the Oscars and Survivor All-Stars debut, the New York Times reports. Meanwhile, even though he lost, Kwame Jackson is doing well so far. Mavericks owner Mark Cuban, who will soon star in his own reality series The Benefactor and who recently ripped Trump on his blog, offered Kwame a job. The runner-up is considering that offer (and KFCs, which he says he’ll accept if they up the dollar amount). Additionally, he tells the Charlotte Observer that he plans on starting his own company. Legacy Communications Group will “be doing film production with a focus on straight-to-DVD releases.” They’ll also be involved with “video game production for a lot of unlicensed TV titles. And then the third thing we’re going to do is live-event management and production.” He adds, “Winning was the gravy on the mashed potatoes. The mashed potatoes are already here, and now I’m going to eat.”

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means. Learn more about Andy.

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