Skip to Content
reality TV reviews, news, and analysis since 2000

producers hate Idol product placement ads, but are forced to produce them.

producers hate Idol product placement ads, but are forced to produce them.
Of the Ford ads that run during American Idol 3, one of the show’s executive producers says “I hate the damn things.” Ken Warwick says that in the UK, the system “absolutely forbids any interference within the program by any sponsor, by any advertising, or any product placement whatsoever. It’s just completely forbidden. So in truth, yes, I find a lot of them painful.” So why do they air? And why are they so ridiculous? Simple: “We’ve got no say in the commercials.” According to MTV.com, FOX “requires the producers to include the promotional segments in the Wednesday elimination episodes.” And producers “have no time to do them justice,” nor do they “have a huge budget that a properly produced commercial will have,” Warwick says. Eliminated finalist Leah LaBelle disagrees, saying “[t]he Ford commercial was real cool”; other contestants similarly attach their lips to Ford’s ass.

All reality blurred content is independently selected, including links to products or services. However, if you buy something after clicking an affiliate link, we may earn a commission, which helps support reality blurred. Learn more.

About the writer

Discussion: your turn

The writing here is the start of a conversation, and reality blurred values your contributions to that conversation. We’ve created a community that connects people through open and thoughtful conversations about the TV we’re watching, the pop culture we’re consuming, and the stories about it.

To share our perspectives and exchange ideas in a welcoming, supportive space, there are rules for commenting here. By commenting below, you confirm that you’ve read and agree to those rules.

Happy discussing!