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American Idol 2

Clay thinks his “label is clueless about how to market to an audience he knows.”

by Andy Dehnart 6 Oct. 2003 | 8:00 am

Clay thinks his “label is clueless about how to market to an audience he knows.”
This not-easily-summarized and complex profile of both Clay Aiken and the American Idol phenomenon’s reception inside the recording industry focuses mostly on Clay Aiken and his Oct. 14 release of Measure of a Man. Clay, “a devout Baptist who does not smoke or drink, … respectfully asked that he not be required to sing any songs about sex” on the album. Additionally, “Aiken has had numerous frustrations with the way RCA has tried to tweak his image.” Ultimately, he “believes that the label is clueless about how to market to an audience he knows instinctively.”

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about Andy Dehnart

Andy Dehnart’s writing and criticism about television, culture, and media has appeared on NPR and in The Washington Post, The Los Angeles Times, Pacific Standard, and other publications. He has covered reality television for more than 18 years, and created reality blurred in 2000.

A member of the Television Critics Association, Andy, 40, directs the journalism program at Stetson University in Florida, where he teaches creative nonfiction and journalism. He has an M.F.A. in nonfiction writing and literature from Bennington College. More about reality blurred and Andy.

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reality blurred is your guide to the world of reality TV and unscripted entertainment, with reality show reviews, news, and analysis. It was created in 2000 by Andy Dehnart. He's still writing and publishing it today.

reality blurred is regularly updated with highlights from the world of reality TV: news and analysis; behind-the-scenes reports; interviews with reality TV show cast members and producers; and recaps and reviews of these reality TV shows, including Survivor, Big Brother, The Great British Baking Show, Shark Tank, The Amazing Race, The Bachelor, Project Runway, Dancing with the Stars, Top Chef, and many more.

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