Joe Schmo will star one guy being faked out by producers, cast of actors.
Spike TV’s fall reality TV show Joe Schmo will feature one guy who “believes he’s competing for $100,000. The twist is that his housemates and competitors are actually actors–manipulating him for all the laughs they can muster,” The New York Post reports. The bait, er, star, is Matt Kennedy Gould, who dropped out of law school and now delivers pizzas. The show, which debuts Sept. 7 at 9 p.m. ET, is produced by Stone-Stanley, the production company behind The Mole, and was created by the screenwriter of Monster’s, Inc., and a Big Brother 2 producer.