target audience for Boy Meets Boy, Queer Eye, is women, not gay people.
The target audience for Bravo’s Boy Meets Boy, which debuts tomorrow night, is not gay people, but women. Jeff Gaspin, Bravo’s president, said, “On the surface (the program block) might seem designed for gay audiences, but it’s really not. … [T]he first group of people we are going to promote it to are women 18-49.” About three quarters of the marketing budget for that show and for Queer Eye for the Straight Guy will be aimed at women, since”gay viewers were classified as a secondary priority to female viewers,” according to The Hollywood Reporter.
+ also: 6.9 million people watched Queer Eye for the Straight Guy on NBC last Thursday.
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