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Coke partners with Project Greenlight.

Coke partners with Project Greenlight.
Coca-Cola and Project Greenlight 2 are joining forces, but the outcome doesn’t appear to be American Idol-style product placement. Instead, “Coca-Cola will sponsor charity film screenings of the this year’s winning Project Greenlight film,” and producers Ben Affleck, Matt Damon, and Chris Moore will help judge the next Coca-Cola Refreshing Filmmaker’s Award.
+ also: an interview with Project Greenlight 2’s casting director.

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  • Andy Dehnart is the creator of reality blurred and a writer and teacher who obsessively and critically covers reality TV and unscripted entertainment, focusing on how it’s made and what it means.

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