Andy Dehnarteven more “integrated marketing” planned for American Idol 2.
If you don’t drink Coca-Cola products, drive a Ford, and use AT&T Wireless after watching American Idol 2, some marketers are going to be very very sad. You’ll be seeing a lot of all three “exclusive presenting sponsors” when the show debuts Jan. 21. Joining Ford car commercials and Coca-Cola’s redrum–I mean, “Red Room”–will be the “Ford Focus Room, where contestants share their feelings with viewers before and after auditions,” Electronic Media reports. Other things to look forward to: “Coke-Behind-the-Scenes,” “haircolor, haircare products and guidance as well as makeovers” from Clairol Herbal Essences, and “a show-related ‘special opportunity'” from Old Navy. Oh, and maybe some people will sing and Simon will screech and Paula will praise, if there’s time between all of the ads.
even more “integrated marketing” planned for American Idol 2.
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