researcher: “Big Brother appeals to viewers who want to feel they are in control.”

researcher: “Big Brother appeals to viewers who want to feel they are in control.”
Studying the UK’s Big Brother 3, a researcher has found that “[a] key factor in holding the audience’s attention is the sense of empowerment,” and that “the ability to influence the outcome by voting gives viewers feelings of control.” She also found that the majority of the program’s audience is female, and suggests that “could reflect differences in how the sexes approach television,” the BBC reports.

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