HBO’s “multi-platform” Addiction Project debuts tonight
HBO’s The Addiction Project, which the network calls “an unprecedented multi-platform campaign aimed at helping Americans understand addiction as a chronic but treatable brain disease,” debuts tonight at 9 p.m. ET with its feature film component, titled “Addiction.”
That film includes nine segments directed by documentarians including Albert Maysles, Eugene Jarecki, Rory Kennedy, D.A. Pennebaker, and Chris Hegedus. On HBO2, four separate documentaries will debut this weekend. “TV Junkie” debuts March 16, “Cracked Not Broken” debuts March 17, and both “Montana Meth” and “A Revolving Door” debut March 18.
A four-day free HBO preview—and who doesn’t love those, although they might not be as exciting as they were back when Fraggle Rock was on and I didn’t actually subscribe to HBO—will allow non-subscribers to see all the films; it starts today and continues through Sunday.
The Addition Project also includes 13 short films, which, according to HBO, include “in-depth interviews with the nation’s leading experts; innovative family training and treatment approaches; successful drug court programs that reduce relapses and re-arrests; and dealing with the dynamics of a disease that sometimes requires as much investment from family and community as it does from the individual struggling to recover.” They will air at various times.
All of the above will be released on DVD March 20, and for those who like to read, a book, Addiction: Why Can’t They Just Stop?. In addition, there will be “[a] major 30-city nationwide community outreach campaign,” HBO says, that “will create town hall meetings, house parties, briefings and other community-wide events in cities across the country.”