The Voice gets insanely high post-Super Bowl ratings

With 111.3 million viewers, the Super Bowl was the most-watched television show ever, and NBC’s post-game debut of The Voice benefitted significantly from that: it had 37.6 million viewers and an insane 16.3 rating among adults 18 to 49, which made it the highest-rated non-sports show on any network in six years.

NBC also announced that it was “NBC’s highest-rated entertainment telecast overall in both adults 18-49 and total viewers since the series finale of ‘Friends’ on May 6, 2004.” Perhaps most significantly, more people watched it than watched last year’s post-Super Bowl offering, Glee: 47 percent more people ages 18 to 49, and 40 percent more viewers.

Of course, the real test comes tonight, and in the weeks to come, to see how many of those viewers The Voice can keep.

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