The Voice starts strong: the best series debut since post-Super Bowl Undercover Boss
NBC’s The Voice had a good debut creatively, and viewers showed up. While Dancing with the Stars’ results show had more viewers, The Voice had extremely strong ratings among viewers 18 to 49, the only people who matter.
The show had a 5.1 rating, which “delivered the highest 18-49 rating for a series premiere on ABC, CBS, NBC or FOX since ‘Undercover Boss’ debuted following the Super Bowl on February 7, 2010, The Futon Critic reports. And it had struggling network “NBC’s strongest series premiere since 2008’s American Gladiators,” according to TV By the Numbers.
Still, last week’s American Idol had a 7.0 rating and about 12 million more viewers, so The Voice is not yet an Idol-killer. And it remains to be seen if people stick around, or if the ratings will grow. Considering its strong buzz online, it’s likely those numbers will stay the same or improve next week.