Simple Life 4 debut quadruples E!’s average ratings

After FOX dumped The Simple Life 4, E! picked it up, and the show finally debuted Sunday, drawing 1.3 million viewers.

While those ratings would have been dismal for FOX, it was actually “more than four times E!’s prime-time average,” TV Week reports. And in key adult demographic groups, ratings “more than tripled from the network’s average.”

This is perhaps the worst news of the week. If this keeps up, and the show doesn’t just hemorrhage viewers for the rest of its season, they’re going to keep faking/making more rather than just allowing Paris Hilton to slink back into her hole. Stop. Encouraging. Her.

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