Archivessponsors, not NBC, paid for Restaurant.
The product placement on NBC’s The Restaurant, which debuted Sunday evening, is hard not to notice; there are lingering shots of the American Express logo in the opening sequence and ads for the Mitsubishi that Rocco drives. There’s a good reason for that, beyond normal product whoring: “NBC did not have to pay for the show, it only had to commit to air it,” because the advertisers funded it, Reuters reports. Coors, Mitsubishi, and American Express each paid for one third of the show, and will share fifty percent of the regular advertising time. The Boston Globe calls the approach “a less obvious approach to marketing.”>
The Restaurant
sponsors, not NBC, paid for Restaurant.
link to this story + posted Jul. 22, 2003 at 8:00 AM by Andy Dehnart
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